Re-Evaluated Business Charter

What are the business goals? (What can this company do to facilitate business?)

• Gain notoriety among Columbus community for having a good reputation
• Become the most commonly used website for dining and restaurant searches

Web site Goals

• Intuitive and easy to use
• Easy to find desired information on our site without searching around on other sites
• Aesthetically pleasing and nice to look at
• Clean, simple, open user interface (especially the search tool). Visitors should know what they're doing and how the site is responding
• Be as up-to-date as possible

Users Tasks - What are things they want to accomplish?

• Find basic restaurant and bar info
• Contact info, hours, specials, menus, features, events
• Develop a customized list of restaurants/bars that meets search criteria
• Find relevant reviews on restaurants and bars
• Info on which restaurants are trending/popular and suggestions on where to go to eat/drink

Differentiators

• Complete integration of all necessary information and features
• More extensive business profiles
• Easier to use interactivity with the website and restaurants
• Better search tool

Audience

• Age range is 16-35, primarily college students and young professionals
• People with money to go to bars/restaurants
• People on a tight budget who need to find cheap options when going out
• People who are either new to the city and don't know all the local spots

Behavior

• The type of people who will visit our website are likely to be planners. They'll likely be the leaders of their social circles, making decisions for the group they're with.
• People who have trouble making decisions or narrowing down choices will also find our site useful for making dining choices.