Hello! Thanks so much for coming out today. We really appreciate it. How’s your day going?
I work for Wut The Fork, and we’re testing out a new website to find out how well it performs.
Although this is called a usability test, don’t worry- you are not being tested. We are testing how well the website performs, so you can’t be wrong today.
I want you to know that I am not the designer, so please feel free to speak freely and honestly.
I encourage you to think out loud. This will help me to understand your thought process better.
So first, I’m going to have you take a look at the homepage.
When you first look at this page, what do you think is the site's purpose and the purpose of the business?
What do you think the main sections of the website are?
If you were visiting this site, where would you start? What would you do first?
Q1: If you were a college student at Ohio State looking to find the contact information for La Fogata (a restaurant), how would you get that information?
Q2: If your parents are coming into town and you want to find a restaurant with an outdoor patio, live music and happy hour specials, how would you find your options that meet these criteria?
Q3: Imagine you own a restaurant and would like to create a new business profile on our website. How would you go about doing that?
Q4: Imagine you are a bar owner and you’ve decided to change your happy hour schedule. How would you update that information on our website?
Follow-Up Questions:
*Chance to ask why they did certain things the way they did.
Our site aims to be an all-inclusive resource where people can find all the information they need about bars and restaurants in Columbus using search terms to find exactly what they’re looking for.
Did you understand this purpose after using our site?
Could you foresee any instances where you might need to leave our website to find the information you’re looking for?
Summary of Findings:
If the website's purpose is not immediately apparent from looking at the homepage, we may want to utilize images to convey the concept and lay out the search terms in a way so that it's obvious what we want our users to do.
Currently, there is a good emphasis on the search feature, which makes the user want to go there first and play around with his/her options.
If the user isn't immediately sure how to directly search for an individual bar/restaurant, we may want to draw more attention to this feature by moving its location or referencing it in a different way, such as "search" instead of "keyterms".
The user quickly realized how to register a bar/restaurant for the first time as a business owner. The user also knew how to log in to update her existing profile information.
After playing around on the site, the user felt that the overall purpose of the website is clear.
The user felt that she may need to leave our website if a restaurant or bar didn't have a profile listed and she was looking for that one in particular.
We also realized that we need to have a "profile" button on our site so that users can navigate back to their profile at any time during their visit.
Summary of Findings:
If the website's purpose is not immediately apparent from looking at the homepage, we may want to utilize images to convey the concept and lay out the search terms in a way so that it's obvious what we want our users to do.
Currently, there is a good emphasis on the search feature, which makes the user want to go there first and play around with his/her options.
If the user isn't immediately sure how to directly search for an individual bar/restaurant, we may want to draw more attention to this feature by moving its location or referencing it in a different way, such as "search" instead of "keyterms".
The user quickly realized how to register a bar/restaurant for the first time as a business owner. The user also knew how to log in to update her existing profile information.
After playing around on the site, the user felt that the overall purpose of the website is clear.
The user felt that she may need to leave our website if a restaurant or bar didn't have a profile listed and she was looking for that one in particular.
We also realized that we need to have a "profile" button on our site so that users can navigate back to their profile at any time during their visit.
No comments:
Post a Comment