Hello! Thanks so much for coming out today. We really appreciate it. How’s your day going?
I work for Wut The Fork, and we’re testing out a new website to find out how well it performs.
Although this is called a usability test, don’t worry- you are not being tested. We are testing how well the website performs, so you can’t be wrong today.
I want you to know that I am not the designer, so please feel free to speak freely and honestly.
I encourage you to think out loud. This will help me to understand your thought process better.
So first, I’m going to have you take a look at the homepage.
When you first look at this page, what do you think is the site's purpose and the purpose of the business?
What do you think the main sections of the website are?
If you were visiting this site, where would you start? What would you do first?
Q1: If your parents are coming into town and you want to find a restaurant with an outdoor patio, live music and happy hour specials, how would you find your options that meet these criteria?
Q2: Imagine you own a restaurant and would like to create a new business profile on our website. How would you go about doing that?
Q2: Imagine you are a bar owner and you’ve decided to change your happy hour schedule. How would you update that information on our website?
Follow-Up Questions:
*Chance to ask why they did certain things the way they did.
Our site aims to be an all-inclusive resource where people can find all the information they need about bars and restaurants in Columbus using search terms to find exactly what they’re looking for.
Did you understand this purpose after using our site?
Could you foresee any instances where you might need to leave our website to find the information you’re looking for?
Summary of Test Results
Not all of our links are clickable, which may be confusing for the user as several of them are going to be repeating links. More of the links will be clickable in the final prototype
If the user has a specific place in mind then there should be a search bar for them to directly type in a bar/restaurant name rather than going through search terms
If the user does not have a specific location in mind, then they can either use the quick links on the left hand side or the search terms in the main page
Some users were more focused on the side bar than the main search area, me may want to use design/colors etc. to draw more attention to the main search area
Some users indicated that they might want to save locations for later (if they thought the profile was interesting and may want to visit it in the future) or save places that they have been and really liked. We may add a bookmarking feature feature similar to Pinterest or something like that
If the user is a business owner, they may have trouble locating the link to login to change their business profile. We may want to make the link for editing a business profile separate from a general login link so that it is very clear to the user where to go
Summary of Test Results
Not all of our links are clickable, which may be confusing for the user as several of them are going to be repeating links. More of the links will be clickable in the final prototype
If the user has a specific place in mind then there should be a search bar for them to directly type in a bar/restaurant name rather than going through search terms
If the user does not have a specific location in mind, then they can either use the quick links on the left hand side or the search terms in the main page
Some users were more focused on the side bar than the main search area, me may want to use design/colors etc. to draw more attention to the main search area
Some users indicated that they might want to save locations for later (if they thought the profile was interesting and may want to visit it in the future) or save places that they have been and really liked. We may add a bookmarking feature feature similar to Pinterest or something like that
If the user is a business owner, they may have trouble locating the link to login to change their business profile. We may want to make the link for editing a business profile separate from a general login link so that it is very clear to the user where to go
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